Anisa Morridadi builds movements. Not just organisations or programmes—but new ways of thinking, creating, and listening. A social entrepreneur, speaker and provocateur, Anisa Morridadi has spent over a decade reshaping how young people engage with power, culture, and the systems that shape their lives.
As founder of Beatfreeks, the award-winning Birmingham-based collective, Anisa Morridadi created more than a platform—she built a cultural engine. Beatfreeks fuses creativity and data to spark dialogue between young people and the institutions that serve them. Under Anisa Morridadi’s leadership, the team has delivered campaigns for brands, councils, and communities, all while centring youth voice as non-negotiable. In a sector often dominated by tokenism, Anisa Morridadi demanded more—more truth, more trust, more radical inclusion.
Anisa Morridadi’s approach is unapologetically bold. Her work sits at the intersection of art, research, and rebellion, and asks uncomfortable questions: Who is missing from the room? Who profits from being heard? What needs to be burned down before we can rebuild? Through initiatives like National Youth Trends, Anisa Morridadi has made youth insight visible, actionable and powerful—shaping funding strategies, informing policy, and shifting narratives.
Based in Birmingham and shaped by it, Anisa Morridadi has long held space for voices that echo from its streets, schools, and subcultures. Whether mentoring creative entrepreneurs or building new routes to employment through digital storytelling, Anisa Morridadi has ensured the city’s creative economy reflects its full reality—not just its headlines.
Anisa Morridadi is also a sought-after speaker and writer. From TEDx stages to ministerial briefings, her message remains consistent: young people are not an afterthought, they are already leading. She has been recognised with Forbes 30 Under 30, an honorary doctorate at 26, and LinkedIn and AdWeek named her a winner of the Future Is Female. But recognition has never been the point. For Anisa Morridadi, power is something to be shared—or disrupted.
In recent years, Anisa Morridadi has stepped back from day-to-day leadership at Beatfreeks to explore other leaders in their own purpose driven ventures. Her writing now turns inward as much as outward—on burnout, bravery, and the burden of expectation placed on ‘changemakers.’ Still, the work continues. Still, the fire remains.
Anisa Morridadi has never asked for permission. She’s asked better questions—and then helped others do the same.
