Justin Morris didn’t plan to start an organisation. He just saw too many people sleeping rough in his city and felt the weight of it. One person at a time, one small act at a time, he decided to do something about it.
Known as ‘Diver’ to friends and family, Justin began by collecting donations—buying sleeping bags, survival kits, and essential supplies for people surviving through harsh Birmingham nights. He made a point of showing exactly where the money was going. No staged photos. No footage of people at their most vulnerable. Just a simple principle: help quietly, and help with respect.
That principle caught people’s attention. His honest updates on social media began to build momentum, not through spectacle, but through trust. People responded to his transparency, his consistency, and the care he brought to work that’s often done too quickly, or too far from the people it’s meant to serve.
In 2024, Justin founded Diver’s Community CIC, transforming an individual effort into a growing community response to homelessness. Today, the organisation provides vital support—supplies, survival gear, transport to key services—and longer-term guidance through signposting, helping people reconnect with systems that can offer more permanent change.
But Diver’s Community CIC is more than logistics. It’s built on something harder to measure: dignity. At its core is the belief that nobody should be reduced to their circumstances. That being visible on the street shouldn’t mean being invisible in society. And that change is possible when help comes without judgment.
Under Justin’s leadership, the CIC has collaborated with grassroots groups, supported community-led events, and offered hundreds of people practical, respectful support rooted in care.
Justin doesn’t speak the language of charity. He speaks the language of consistency. He listens. He acts. He holds the line.
Because for Justin ‘Diver’ Morris, this isn’t a campaign.
It’s community. It’s responsibility. And it’s personal.
